#bfcm

#bfcm

Incentive 1: Between Oct. 1 and Dec. 31, TikTok will rank its TSPs in descending order from 15 to one, based on their target plan short video GMV increment. Each month, those which also meet the minimum incremental GMV requirement can earn between $1,000 and $5,000 in ad credits. There's even the option to earn a bonus $2,000 in ad credits for ranking in the top 15 for all three months.

There's little room for guesswork in digital commerce. Nowhere is that more apparent than during Black Friday and Cyber Monday (BFCM), the annual battleground where consumer intent meets brand execution at full throttle. This year, the ability to capitalize hinges on how well companies use identity, AI and behavior to trigger the right engagement at exactly the right time. I'm talking about redefining what performance means in a landscape where attention is scarce, prices are politicized and shoppers are driven by data over impulse.