The article discusses the concept of Adaptive UX, which focuses on personalizing user experiences rather than merely tailoring content to fit an average user's needs. The author reflects on their experience leading a design project that highlighted the shortcomings of traditional design approaches. They advocate for Adaptive UX as a strategy that utilizes behavioral patterns and flexible design systems to cater to various user interactions. By introducing methods like Segmented Adaptive Testing (SAT), the article emphasizes the importance of evolving design practices to create inclusive, behaviorally responsive digital experiences.
The realization started a deeper inquiry. If we could personalize content, why weren't we evolving the experience itself?
This article proposes Adaptive UX as a way forward - an approach that personalizes not just content, but the experience itself.
Adaptive UX leverages behavioral patterns and flexible design systems to serve different users more intentionally, helping us move beyond the limitations of designing for a single, average user journey.
Segmented Adaptive Testing (SAT) as one effective method for putting it into practice can help enhance user engagement and satisfaction.
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