Google is testing a toned-down coupon presentation in search result snippets that places an underscored "Copy code" link beside percentage-off labels. Activating the link copies the promo code to the clipboard and replaces the link text with a green "copied" confirmation. The design replaces the previous prominent blue coupon extension with a discrete inline link. The interaction resembles earlier clippable coupon buttons used in knowledge panel deal displays. The alternative variation was first observed in November 2024 and reproductions of the behavior appear in current search results.
Google seems to have launched a more toned down version of the clippable coupons within the search result snippets. Now it just says "copy code" next to the percentage off, at the bottom of the search result snippet. I can replicate this but it was spotted by Shameem Adhikarath who posted some screenshots on X - here is what the snippet looks like, the second one has the "copy code" link: Then when you copy it, it says "copied" in green:
Google is now testing out a more discrete variation for coupon code rich results. Instead of the normal blue extension, Google is showing a 'Copy code' underscored link. When clicking the coupon link it goes green instead of the normal blue. Source: https://t.co/u4gcJLaN6m pic.twitter.com/wjpGFEpKc0- SERP Alert ⚡️ (@SERPalerts) November 22, 2024
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