Google Merchant API ReplacingThe Content API For Shopping
Briefly

Google has announced the replacement of the Content API for Shopping with the new Merchant API. The Content API will be shut down on August 18, 2026, allowing a transition period for users. The Merchant API, which has been in beta since May 27, 2024, features a simplified interface for managing Merchant Center accounts and showcasing products. It offers programmatic access to essential data and insights at scale. The Merchant API is intended as the primary tool for managing product data across both organic and advertising experiences in Google Merchant Center.
Google is officially replacing the Content API for Shopping with the new Merchant API, which is designed to simplify the management of Merchant Center feeds.
The Merchant API will provide programmatic access to data, insights, and capabilities, allowing merchants to control product visibility across Google.
Google will shut down the Content API for Shopping on August 18, 2026, encouraging users to transition to the new Merchant API.
The Merchant API will become the primary interface for managing product data for both organic and ad experiences within the Merchant Center platform.
Read at Search Engine Roundtable
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