#merchant-center

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#google-ads #product-feed-optimization #performance-max #ecommerce #seo #ai-shopping #structured-product-data
Marketing tech
fromMarTech
9 hours ago

Google adds AI shopping insights to Merchant Center | MarTech

New AI performance insights in Merchant Center show product visibility, funnel performance, term usage, and attribute gaps across Google AI shopping experiences.
Marketing tech
fromRetail Brew
3 days ago

Google is adding two new AI features for retailers

Merchant Center adds conversational product attributes and AI Performance Insights to help retailers improve discovery and measure performance on Google AI surfaces.
Marketing tech
fromSearch Engine Roundtable
1 week ago

Google Ask Advisor Combines Ads Advisor & Analytics Advisor

Ask Advisor unifies Google Ads and Google Analytics advisors to deliver proactive, personalized recommendations and faster campaign setup across Google products.
#google-ads
Marketing tech
fromSearch Engine Roundtable
2 weeks ago

Google Vehicle Ads Now Supports ATVs & Non-Motorized Vehicles

Google Vehicle Ads in the United States now support ATVs, RVs, UTVs, and non-motorized trailers, using Merchant Center data and Performance Max campaigns.
Marketing tech
fromSearch Engine Roundtable
2 weeks ago

Google Vehicle Ads Now Supports ATVs & Non-Motorized Vehicles

Google Vehicle Ads in the United States now support ATVs, RVs, UTVs, and non-motorized trailers, using Merchant Center data and Performance Max campaigns.
more#google-ads
fromMarTech
2 months ago

Google details how its on-Google checkout works | MarTech

The new documentation breaks down how UCP and its UCP-powered checkout enable a native Buy button that keeps the entire transaction on Google properties. The merchant remains the seller of record, but the checkout experience happens natively within Google. To activate the feature, merchants must implement the native_commerce attribute in Merchant Center.
E-Commerce
E-Commerce
fromSearch Engine Roundtable
4 months ago

Google Merchant Center Business Agent

Google launched Business Agents: branded AI virtual sales associates on Search allowing US retailers to customize responses, answer product questions, and enable purchases.
Marketing tech
fromSearch Engine Roundtable
4 months ago

Daily Search Forum Recap: January 7, 2026

Search updates include Google AI personalization, Merchant Center multi-channel products, a possible January 6 update, Bing Copilot homepage test, and a Search Intelligence hire.
fromSearch Engine Roundtable
6 months ago

Daily Search Forum Recap: November 5, 2025

Google AI Overviews continue to shift click-through rates down, which is not a good thing. Google is testing a new version of AI Mode. Google Merchant Center promotion section added a top performing products option. Google is testing review summary box updates. Google AI Mode added three new agentic capabilities.
Artificial intelligence
Tech industry
fromSearch Engine Roundtable
6 months ago

Daily Search Forum Recap: October 29, 2025

Google updates: ranking volatility, early Gemini for Home rollout, Merchant Center promotion targeting, Local Services ad tests, discovery of GeminiiOS agent, and partial ad‑tech defeat.
Marketing tech
fromSearch Engine Roundtable
8 months ago

Google Ads AI Max For Search Campaigns Globally Available & More

Google globally rolled out AI Max for Search campaigns and introduced campaign-level text guidelines, Merchant Center updates, and AI improvements to Asset Studio.
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