"The announcement was made Sunday, Jan. 11, at the National Retail Federation's annual conference in New York. The protocol, known as the Universal Commerce Protocol (UCP), is designed to enable different AI agents to communicate with retailers and payment systems using a shared system, rather than establishing custom technical connections for each platform. It covers product discovery, purchasing and post-purchase support, according to Google."
"Google plans to utilize the standard to support a new checkout feature in AI Mode in Search and its Gemini app, which will enable shoppers to complete purchases directly with participating merchants from these AI interfaces. Eligible US retailers can offer checkout using payment details saved in Google Wallet and Google Pay, with support for PayPal coming later. Retailers remain the merchant of record and can customize how they use the protocol."
The Universal Commerce Protocol (UCP) creates a shared technical standard for AI agents, retailers and payment systems to streamline product discovery, purchasing and post-purchase support. Google co-developed UCP with major e-commerce platforms and retailers including Shopify, Etsy and Walmart, and over 20 brands and payment companies such as Visa, Mastercard and Stripe have endorsed it. UCP supplies baseline rules and formats to replace bespoke integrations and is intended to be compatible with other emerging standards for AI agents and payments. Google will use UCP to enable direct checkout in AI Mode in Search and the Gemini app, allowing eligible US retailers to accept Google Wallet and Google Pay details while remaining merchant of record.
Read at CNET
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