#universal-commerce-protocol
#universal-commerce-protocol
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#agentic-commerce #ai-commerce #ai-shopping #ai-agents #google-search #gemini #ecommerce #agentic-ai
fromSearch Engine Roundtable
2 weeks agoGoogle Launches UCP-Powered Checkout In AI Mode
This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair. Google wrote "In fact, UCP-powered checkout is rolling out now, letting US shoppers buy items from Etsy and Wayfair, right in AI Mode in Search and the Gemini app (with Shopify, Target, and Walmart coming soon)."
E-Commerce
fromInfoQ
1 month agoGoogle's Universal Commerce Protocol (UCP) Powers Agentic Shopping
Google has launched the Universal Commerce Protocol (UCP), an open-source standard designed to enhance commerce on AI-powered platforms. UCP creates a common language for agentic shopping, enabling seamless interactions among consumers, businesses, and payment providers. It integrates with existing retail infrastructure and the Agent Payments Protocol ( AP2) for secure payments, offering businesses flexible connection options via APIs and Agent-to-Agent ( A2A) communication.
Marketing tech
fromSearch Engine Roundtable
1 month agoVideo: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility
Google expanded Gemini and AI Mode across Search and apps, launched UCP and new ad formats, updating Ads/Merchant features and introducing SEO and commerce-impacting changes.
fromForbes
1 month agoGoogle And Walmart's Big AI Bet Is On Agentic Commerce
To illustrate just how AI is starting to reshape the shopping experience, Google CEO Sundar Pichai and incoming Walmart U.S. CEO John Furner announced a partnership resulting in shoppers now able to shop Walmart and Sam's Club products directly on Gemini, Google AI chatbot. In addition, Google also introduced the Universal Commerce Protocol (UCP), an AI commerce framework aimed at becoming an industry standard that allows AI agents to interact directly with retailers' commerce systems.
E-Commerce
fromTechCrunch
1 month agoA consumer watchdog issued a warning about Google's AI agent shopping protocol -- Google says she's wrong | TechCrunch
In a now viral post on X viewed nearly 400,000 times, Lindsay Owens on Sunday wrote, "Big/bad news for consumers. Google is out today with an announcement of how they plan to integrate shopping into their AI offerings including search and Gemini. The plan includes 'personalized upselling.' I.e. Analyzing your chat data and using it to overcharge you."
E-Commerce
fromPCMAG
1 month agoGoogle Will Soon Enable Product Purchases in Gemini, AI Mode
Not surprisingly, Google is also looking to make some cash from purchases made via its Gemini chatbot. The company just launched the Universal Commerce Protocol (UCP), a new open standard intended to make it easier for companies to connect their inventory to Google's AI, allowing you to browse and purchase without leaving Gemini or AI Mode. UCP was built in collaboration with Shopify, Etsy, Wayfair, Target, and Walmart and is endorsed by 20 others, including American Express, Best Buy, Flipkart, Macy's, Mastercard, Stripe, The Home Depot, and Visa, Google says.
E-Commerce
fromVogue
1 month agoGoogle Launches Personalized Shopping Ads Within Its AI Mode Tool
The advertising pilot, called "direct offers", will enable advertisers to present exclusive offers to potential shoppers who are preparing to buy items within AI Mode. Brands will be able to choose the relevant offers they want to feature within Google's "campaign settings" - Google's Gemini 3 AI model will then use contextual information from shoppers' conversations, and what they've clicked on, to determine when an offer is relevant to display.
E-Commerce
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