#universal-commerce-protocol

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E-Commerce
fromGeekWire
11 hours ago

Google makes a big move into agentic commerce, raising questions about Amazon's retail dominance

Universal Commerce Protocol enables AI agents to access product data and checkout flows so shoppers can buy directly through chatbots and search.
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#ai-shopping
fromCNET
9 hours ago
E-Commerce

Google Moves to Simplify AI-Driven Shopping as Retailers Show Support

fromCNET
9 hours ago
E-Commerce

Google Moves to Simplify AI-Driven Shopping as Retailers Show Support

more#ai-shopping
fromPCMAG
11 hours ago

Google Will Soon Enable Product Purchases in Gemini, AI Mode

Not surprisingly, Google is also looking to make some cash from purchases made via its Gemini chatbot. The company just launched the Universal Commerce Protocol (UCP), a new open standard intended to make it easier for companies to connect their inventory to Google's AI, allowing you to browse and purchase without leaving Gemini or AI Mode. UCP was built in collaboration with Shopify, Etsy, Wayfair, Target, and Walmart and is endorsed by 20 others, including American Express, Best Buy, Flipkart, Macy's, Mastercard, Stripe, The Home Depot, and Visa, Google says.
E-Commerce
E-Commerce
fromTheregister
11 hours ago

Google rolls out agentic commerce in Search and Gemini

Google is turning Gemini into a one-stop personal shopper using a Universal Commerce Protocol to enable agentic AI commerce and direct transactions with retailers.
E-Commerce
fromSearch Engine Roundtable
16 hours ago

Google Introduces Agentic Commerce Protocol & Direct Offers Ads In AI Mode

Google introduced Direct Offers ads in AI Mode, branded AI agents, and an open Universal Commerce Protocol for agentic commerce.
E-Commerce
fromVogue
17 hours ago

Google Launches Personalized Shopping Ads Within Its AI Mode Tool

Google is piloting 'direct offers' personalized ads in AI Mode that use Gemini 3 context to show retailer discounts and enable direct purchases via UCP.
E-Commerce
fromSkift
1 day ago

Google's New Tech Lets AI Agents Handle Checkout

AI agents can complete end-to-end purchases within conversational interfaces using Google's Universal Commerce Protocol.
E-Commerce
fromKen Yeung
1 day ago

Shopify and Google Launch Universal Commerce Protocol for AI Shopping

An open-source Universal Commerce Protocol enables AI agents to discover products, browse options, and complete hands-free purchases across merchants and payment processors.
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