"Black Friday has become something of an anachronism in the e-commerce era. The day after Thanksgiving marks the official start of the holiday shopping season, but retailers already have spent weeks flooding their websites and customers' email inboxes with early Black Friday offers. While sales trends have been shifting, the best bargains may still be from Black Friday through Cyber Monday."
"Consumer advocates note, however, that deep discounts are not a once-a-year opportunity. They advise shoppers to comparison shop, research price histories and to read the fine print to make sure they are buying what they really wanted at a good price. That said, some people enjoy stepping out from behind a computer or phone screen to take in the holiday atmosphere and music at a local mall or shopping area."
"Best Buy stores will be open from 6 a.m. to 10 p.m. Costco stores will open at 9 a.m. Dick's Sporting Goods stores lists its hours as 6 a.m. to 10 p.m. for Black Friday, but says on its website that hours may vary by location and to check with your local store for specific hours. Home Depot stores will open at 6 a.m. and close at the store's regular hours."
Black Friday's role has shifted in the e-commerce era as retailers run early online promotions and flood customers' inboxes with deals. The most significant bargains may still appear from Black Friday through Cyber Monday, especially for big-ticket items, seasonal merchandise, and trendy products. Consumer advocates advise shoppers to comparison shop, review price histories, and read fine print to confirm a genuine good price. Some shoppers prefer the in-person holiday atmosphere at malls, where retailers may offer exclusives and reopen or extend hours. Major chains list varied Black Friday opening times, with many stores opening early Friday morning.
Read at Fortune
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