fromRetail Brew
16 hours agoMove over Instagram, consumers are turning to each other for shopping advice
Forget influencers and glossy magazines-this holiday season, Americans are turning to each other for shopping advice. New data from Trustpilot's National Write a Review Week campaign shows a 76% YoY spike in consumer reviews. The initiative, which ran October 20-24, attracted ~4 million visitors nationwide-a 63% jump from the same period in 2024-signaling how heavily shoppers are relying on feedback from real buyers. Trustpilot's AI and Black Friday shopping analysis reinforced the trend as 86% of shoppers checked reviews before making a holiday purchase.
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