Hilton's campaign, featuring ambassador Deepika Padukone, has become a record-setting success with over 1.9 billion views on Instagram Reels. Launched as part of the 'It Matters Where You Stay' initiative, the campaign emphasizes purpose-driven storytelling effectively connecting with modern travelers. Co-created with multiple agencies and directed by Anurag Baruah, the campaign reached audiences globally through a strategic creative approach merging Hilton's hospitality legacy with Padukone's cultural influence. Hilton aims to create cultural moments rather than traditional ad campaigns, empowering communities and enhancing the relevance of travel stories.
This milestone is more than just a breakthrough moment -it's a testament to how Hilton is using The Stay to move beyond traditional ad campaigns to create cultural moments for the next generation of travelers.
By leaning into culturally relevant, ambassador-led content we're empowering communities around the world to authentically share their stay stories with their communities.
Deepika's voice and story is one that resonates with a generation that is redefining what it means to travel on your own terms - in India and around the world.
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