
"We got super lucky," Armstrong says. "With everything we were doing-filming the golf ball reviews and thrifting golf clubs-we were basically filming ourselves making money."
""American Pickers, but for golf clubs,""
"Zero budget. Zero business plan. Just a guy with a phone and a hunch that people might search for golf ball reviews."
Jon Armstrong began reviewing found golf balls to self-fund a club membership, filming comparisons using lost balls collected at his local course. Within months the channel monetized and became the couple's full-time income. The YouTube channel grew to 325,000 subscribers and launched a multi-seller marketplace, Stacked Golf, producing $150,000 in weekly sales and nearly $3 million in total sales within six months. The community counts 26,000 members and over 1,000 active sellers, fueled by Ashley Armstrong's thrifting expertise and a format likened to finding valuable clubs in thrift stores.
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