#live-commerce

#live-commerce

The resale market - which comprises roughly 8 percent of total fashion and luxury sales globally, per a 2025 Vestiaire Collective study - is becoming a potential growth frontier in beauty, too, as indicated by new data from Los Angeles-based live selling platform Whatnot. Launched in 2019 with a focus on selling collectible figurines via live video auctions, Whatnot has since expanded to other categories including sneakers, jewelry, electronics and beauty and fashion, with the latter two being the platform's fastest-growing categories.

Social media is a powerful tool for making money online. Research from Canva shows that 44% of U.S. professionals make money from side hustles that blend creativity, social media, and AI. And it's easy to see why: social media empowers its 5.66 billion users (as reported by Statista) to reach and connect with new people all over the world, every single day.

We got super lucky," Armstrong says. "With everything we were doing-filming the golf ball reviews and thrifting golf clubs-we were basically filming ourselves making money.

In April, QVC Group started streaming 24/7 on the social-media platform, broadcasting its products to millions of users. Today, it has a total of five different TikTok channels, including QVC Beauty, QVC Fashion and, as of this month, QVC Home. In addition to running its own TikTok livestreams and offering goods via TikTok Shop, QVC Group works with 400,000 creators, who show off everything from cleaning products to pajamas. In the second quarter of 2025, the company traced more than 100,000 new customers back to TikTok Shop alone.