How Everbowl's Founder Built a Brand - and the Stores | Entrepreneur
Briefly

Jeff Fenster created Everbowl in 2016 after experimenting with acai bowls at home. His desire to make healthy eating more accessible inspired him to launch his first restaurant, despite a significant opening cost. To combat expenses, he established WeBuild, an in-house construction firm that allows for better control over buildout costs. The aim was to provide large portions of healthful food that were affordable and tasted good. Fenster's approach symbolizes a novel solution to challenges in the restaurant industry.
Fenster learned that building restaurants is expensive and that his first location cost more than $300,000 to open, which he didn't find reasonable.
He launched a construction company called WeBuild, aimed at controlling buildout costs for Everbowl and making the process more cost-efficient.
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