"The future of e-commerce may or may not be in the 'metaverse.' But for The Drum's e-commerce deep dive, augmented reality (AR) expert Caspar Thykier tells us one thing's for sure: immersive tech is pushing the boundaries of physical and digital stores alike right now. The foundations have been laid for the mass adoption of immersive technologies. Advancements in hardware, software, tools and distribution channels have made augmented reality (AR) a viable, robust and affordable solution for the mass market."
"Leading e-commerce brands are evolving to capitalize on these advancements, reaping the benefits of the higher engagement, dwell times, memory recall and sales success these technologies afford. The evolution of e-commerce AR developments, spurred by the pandemic, have been instrumental in e-commerce's steep rise. High street stores closed, customers stayed at home and retailers needed to be online. Customers haven't looked back. While the pandemic was a catalyst, online shopping is nothing new."
Foundations for mass adoption of immersive technologies have been established through advancements in hardware, software, tools and distribution channels that make augmented reality (AR) viable, robust and affordable for the mass market. Adoption and everyday desire to use immersive technologies have increased. Leading e-commerce brands are adapting to capitalize on immersive capabilities and are seeing higher engagement, longer dwell times, stronger memory recall and improved sales. AR developments accelerated during the pandemic as high street closures forced retailers online. Consumers now demand immersive, contextually relevant experiences that bridge physical and digital shopping and allow personalization and product assessment before purchase.
Read at The Drum
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