"Last December, when Amazon pledged a massive $35 billion investment in India including for digitizing over 12 million small businesses and enhancing logistical infrastructure, the scale of the commitment seemed disproportionate to the market's size."
"Ecommerce accounted for just 1.6% of India's GDP, compared with 4%4.5% in Indonesia and 13%14% in China, Bain added."
"Online shopping has since become a habit. 'I can shop anytime without stepping away from what I'm doing,' she said, noting the broader choice available online, especially for fashion."
Amazon and Flipkart are major players in India's ecommerce sector, which is still developing. Despite only 30% of the population shopping online, Amazon committed $35 billion to digitize small businesses and improve logistics. Ecommerce contributes just 1.6% to India's GDP, significantly lower than in other countries. However, the market is rapidly expanding, with online shopping gaining popularity in smaller cities. Consumers like Evelyn Nazareth exemplify this trend, shopping frequently online and valuing the convenience and variety it offers.
Read at www.cnbc.com
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