Italy's competition watchdog fined Infinite Styles Services Co. Ltd, responsible for managing Shein's websites, one million euros for false claims about the company's environmental practices. The AGCM stated that Shein adopted a misleading communication strategy regarding the environmental impact of its products, with deceptive messages related to sustainability and recyclability. Claims that products were made exclusively from sustainable materials were termed false. Additionally, Shein's pledges to reduce greenhouse gas emissions were contradicted by actual emission increases in recent years. The fast-fashion industry is criticized for its significant environmental impact.
Italy's competition watchdog imposed a fine of one million euros on Infinite Styles Services Co. Ltd for misleading environmental claims about Shein's clothing products.
The AGCM accused the retailer of using vague and misleading messages regarding the recyclability and sustainability of its products and pledging to reduce greenhouse gas emissions.
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