Amazon Prime Day is a major retail event created following Diego Piacentini's inspiration from Alibaba's Singles Day. Piacentini pitched the concept to Jeff Bezos, aiming to boost Prime subscriptions. Launched in the early 2010s, Prime Day has since grown immensely, generating $14.2 billion in sales last year alone. The timing of the event was strategically chosen to fill a gap during the summer months, allowing for adequate warehouse space and customer spending before the holiday rush begins. As a result, Prime Day is now recognized as a top sales influencer globally.
Amazon Prime Day has evolved into a colossal sales event, generating $14.2 billion in sales last year, marking it as one of the most influential in retail.
The genesis of Prime Day can be traced back to Diego Piacentini's pitch to Jeff Bezos, inspired by Alibaba's Singles Day, leading to the creation of a unique summer event.
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