WhatsApp is enhancing its business suite with AI features, allowing larger businesses to interact with customers through voice calls. This includes the introduction of AI-powered voice agents. Currently, WhatsApp Business has over 200 million monthly users, a significant revenue source for Meta through click-to-WhatsApp ads and messaging charges. Soon, larger business accounts can access these features via API, and customers will also have the ability to send and receive voice messages. The company is expanding AI-driven customer support and recommendations on merchants' sites and providing updates via WhatsApp.
WhatsApp is introducing voice call capabilities for large businesses to reach customers, allowing for AI-powered voice agents and enhanced customer interactions.
The expansion of AI features aims to enable product recommendations and chat-based customer support, enhancing merchants' capabilities on the platform.
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