Over Half of Online Shopping Traffic is Made Up of Bots
Briefly

Radware's recent ecommerce report reveals that during the 2024 holiday season, automated bots represented 57% of e-commerce traffic, overtaking human visitors. This indicates a crucial change in the cybersecurity landscape for retailers, requiring them to adapt to new threats. The report discusses the rise of bad bot traffic, which comprised 31% of total internet activity, and emphasizes the need for AI-powered detection methods to combat advanced bot techniques. Notably, mobile platforms saw a 160% increase in malicious bot traffic, underscoring the urgency for tailored security measures against evolving attack strategies.
According to Radware's report, automated bots constituted 57% of e-commerce website traffic during the 2024 holiday season, surpassing human shoppers for the first time.
The rise in bot traffic is accompanied by 31% of total internet traffic being bad bots, of which nearly 60% evade traditional detection techniques.
Mobile platforms witnessed a 160% rise in malicious bot traffic from 2023 to 2024, necessitating enhanced security measures tailored to sophisticated attack techniques.
Attackers are now using more effective strategies, blending bot attacks with web application vulnerabilities and API-targeted attacks, making the security landscape increasingly complex.
Read at Securitymagazine
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