Pacsun's 'Denim Days' campaign centers on denim's integration into daily life, showcasing its appeal to Gen Z. The campaign celebrates the resurgence of mall culture, featuring recognizable shops as social hubs. A diverse group of young creatives, including models and influencers, captures the essence of individuality through jeans. The brand enhances its social commerce efforts with an event in Jackson Hole and activations on TikTok, aligning with Gen Z's preferences and habits. The initiative presents denim not just as a clothing choice but as a personal and cultural expression.
"With our Denim Days campaign, we wanted to tap into cultural moments that are important to our consumer. The mall is back, jeans are personal, and in true Pacsun fashion, we're meeting our audience where they already are."
"Denim has always been a central part of Pacsun's story, and a central part of how our community expresses themselves."
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