To put that into context, Instagram and industry average engagement rates are two percent to four percent, so the fact that this was 18 is phenomenal. From a brand perspective, Megan is a true archetype. She built her career on being bold, confident and self-made. She's doubling down on a partnership that's already proven it can move the needle with Gen Z, and turn into cultural heat, which drives new customer acquisition and brand loyalty.
In a stunning departure from the conventional New Year's narrative, BERHASM presents a raw and evocative campaign, THE MORNING AFTER. Rather than celebrating the polished glamour typically associated with January 1st, this collection captures the unfiltered aftermath of a night filled with revelry, a moment seldom documented. The visuals spring to life in a cosy apartment, where the remnants of celebration linger.
Federica Fusco, partner, owner, and marketing manager of FGF Industry, reflects on the collaboration, stating, "Working with a master like Bruce Weber has been an extraordinary experience. Despite his icon status in photography, he has shown remarkable insight in grasping the essence of our brand and our vision. We are thrilled with the outcome and look forward to possibly continuing this partnership in the next season."
As the brand celebrates its 8th year, we return to the stories we've been telling, fragments of memories worn by motion. From the realism of the city and its endless tales, to sunsets that carry us beyond the skyline, to islands, to decks, to other places where time bends. The echo of what we love always finds its way back to us like love itself.
A Symphony of Motion and Comfort The Ballet Line redefines modern bodywear, emphasising movement without sacrificing comfort. Each piece, from underwear to outerwear, is meticulously crafted to echo the fluidity and precision of a dancer on stage. Made from cutting-edge elastic fabric, these garments are designed to adapt to your form, ensuring a second-skin feel that supports your every move.
For Fall/Winter 2025, Daily Paper has reignited its flame of cultural storytelling, unveiling a campaign that transcends fashion and delves into shared human connection. Following the phased rollout of its latest collection in September, the Amsterdam-based label waited until now to reveal the accompanying imagery - a choice that underscores its thoughtful, narrative-driven approach. Rather than merely highlighting clothing, the campaign serves as a meditation on community, creativity, and the ancient ritual of gathering around the fire.
Few brands can thread together the past and present of global style with the same authenticity as Polo Ralph Lauren. With its latest release, the house turns to Tokyo for its ongoing "Polo Originals & Friends" campaign, bringing forward a vision rooted in craftsmanship, individuality, and cultural connection. The city is not only a backdrop but also a living character, symbolizing how Polo's global heritage continues to evolve while honoring its origins.
Apple Martin is in her model era. She has landed her first major brand deal as the new face of London fashion house Self-Portrait. The modern fashion house and the 21-year-old college student, who is the daughter of Chris Martin and Gwyneth Paltrow, announced their collaboration with a series of cheeky Instagram posts Sept. 9. "It is me, Ms. Apple Blythe Alison Martin, coming to you from the floor in a gorge Self-Portrait lil baby tee
