Roblox has launched new Commerce APIs, enabling creators to sell physical merchandise directly within their games. This initiative aims to provide a new revenue stream beyond digital sales, enhancing the shopping experience for users. Initially tested in 2024, the feature involves a partnership with Shopify and will be available for U.S. users aged 13 and up. Notable brands like Fenty will create exclusive offerings. Additionally, the Approved Merchandiser Program will authenticate products and link real-world purchases with in-game items to enrich user experiences.
The Commerce APIs enable creators to sell physical merchandise in their games, expanding revenue opportunities beyond virtual goods.
Roblox's Approved Merchandiser Program connects real-world purchases to avatar items, ensuring authenticity with a badge and exclusive digital items.
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