"In recent years, "Thriftmas"-or shopping for Christmas gifts at stores like Good Will, The Salvation Army, Savers, and online platforms that sell used items-has been creeping into the mainstream. And this year is no different. According to global data from online store ThredUp, in 2025, shoppers plan to dedicate nearly 40% of their holiday budgets to secondhand gifts-a pretty significant jump, even from last year alone. And in 2025, the U.S. secondhand market is worth an estimated $56 billion, up 14.3% from in 2024."
"Why the trend? For starters, Gen Z loves all things vintage, whether it's Polaroid cameras, a pair of flares, or iPods. So it makes sense that thrifting is gaining traction, especially among younger generations. A new survey from Affirm found that 24% of Gen Zers chose to thrift or DIY their home decor, while 40% blend new with secondhand; and 23% shopped for secondhand clothes while 35% mixed thrifted with new clothing."
Thriftmas involves shopping for Christmas gifts at secondhand stores and online resale platforms. In 2025 shoppers plan to allocate nearly 40% of holiday budgets to secondhand gifts, contributing to a U.S. secondhand market valued at about $56 billion, up 14.3% year-over-year. Gen Z's preference for vintage items and blending new with secondhand goods fuels demand, with notable percentages choosing thrifted or mixed purchases for home decor and clothing. Rising costs and economic pressure also push consumers toward thrifted options, even as many Americans remain reluctant to reduce gift-focused holiday traditions.
Read at Fast Company
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