#gen-z-trends

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Relationships
fromBustle
3 hours ago

TikTok's Viral "Rock & Star" Dating Theory Makes So Much Sense

The best relationships are formed between a rock and a star, providing balance and support.
Humor
fromWIRED
2 hours ago

War Memes Are Turning Conflict Into Content

Memes have become a rapid means of expressing dark humor and political satire during conflicts, reflecting societal responses to fear and hardship.
Digital life
fromFortune
1 day ago

Gen Z is 'Chinamaxxing'-and it's less a love letter to Beijing than an indictment of America | Fortune

American cultural dominance is being challenged by a rising trend of Gen Z embracing Chinese culture online.
Psychology
fromThe Verge
1 hour ago

Silicon Valley has forgotten what normal people want

LLMs are not a groundbreaking discovery; many concepts they embody have been known for a long time.
#tiktok
fromMashable
5 days ago
Social media marketing

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

Social media marketing
fromMashable
5 days ago

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
Marketing tech
fromwww.marketingdive.com
21 hours ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Online marketing
fromThedrum
1 day ago

Reaching a Gen Z audience for YouTube during the World Cup

YouTube targeted Gen Z football fans during the 2022 World Cup through exclusive fan zones and sustainable advertising strategies.
Law
fromwww.amny.com
5 hours ago

Op-ed | A jury told Meta its platforms harm children. Here's what New York parents need to know. | amNewYork

Meta was ordered to pay $375 million for harming children's mental health and failing to prevent child exploitation.
Writing
fromwww.theguardian.com
1 day ago

A sad indictment that the young seek tradwife life | Letters

The tradwife ideal offers comfort but also poses dangers, as highlighted by past feminist struggles and the need for societal change.
#gen-z
fromSilicon Canals
2 days ago
Artificial intelligence

The AI backlash was always going to come - what nobody predicted was that it would come first from the generation born into the technology - Silicon Canals

Education
fromFortune
4 days ago

Gen Z turning its back on AI isn't irrational - it's a verdict on everyone who failed them | Fortune

Gen Z feels failed by institutions regarding AI, with declining excitement and hope despite recognizing its potential for financial opportunities.
fromBuzzFeed
5 days ago
Careers

Older Generations Are Sharing The Things About Gen Z They Simply Don't Understand

Fashion & style
fromForbes
1 week ago

Latest Gen Z Spend Trend: Trading Down To Glow Up

Gen Z is shifting to frugal shopping, opting for store brands to afford premium spending on wellness and personal style.
Artificial intelligence
fromSilicon Canals
2 days ago

The AI backlash was always going to come - what nobody predicted was that it would come first from the generation born into the technology - Silicon Canals

Gen Z is increasingly skeptical of AI, with a significant drop in excitement and rising concerns about its impact on their work and creativity.
Education
fromFortune
4 days ago

Gen Z turning its back on AI isn't irrational - it's a verdict on everyone who failed them | Fortune

Gen Z feels failed by institutions regarding AI, with declining excitement and hope despite recognizing its potential for financial opportunities.
Careers
fromBuzzFeed
5 days ago

Older Generations Are Sharing The Things About Gen Z They Simply Don't Understand

Gen Zers experience constant tracking by family and friends, leading to concerns about privacy and autonomy.
Fashion & style
fromForbes
1 week ago

Latest Gen Z Spend Trend: Trading Down To Glow Up

Gen Z is shifting to frugal shopping, opting for store brands to afford premium spending on wellness and personal style.
#ai-influencers
Fashion & style
fromThe Independent
1 day ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
1 day ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
1 day ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
1 day ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
fromThe Washington Post
2 days ago

Inside a growing movement warning AI could turn on humanity

"That requires a bunch of people to go take things that folks here are figuring out and [explain them] to the rest of the world," said Jeffrey Ladish, emphasizing the need for effective communication about AI risks.
US news
NYC LGBT
fromQueerty
2 days ago

JORDY's dumb bop, nuns on TikTok & 'Confessions II': 10 things we're obsessed with this week - Queerty

Spring allergies coincide with exciting LGBTQ+ news, including Madonna's upcoming album and various celebrity happenings.
SF LGBT
fromWIRED
3 days ago

The Influencers Normalizing Not Having Sex

Abstinence from sex is rising among both genders, with young women experiencing a significant increase in celibacy.
#social-media
Media industry
fromTechCrunch
3 days ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
fromEngadget
5 days ago
Mental health

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

Mental health
fromPsychology Today
4 days ago

The Verdict on Social Media Addiction

Recent verdicts against Meta and YouTube indicate social media harm is linked to platform design, particularly affecting adolescents' mental health.
Digital life
fromwww.businessinsider.com
5 days ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Media industry
fromTechCrunch
3 days ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Mental health
fromEngadget
5 days ago

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

Most teens report social media apps like Instagram, TikTok, and Snapchat do not harm their mental health, but some experience negative effects on sleep and productivity.
Mental health
fromPsychology Today
4 days ago

The Verdict on Social Media Addiction

Recent verdicts against Meta and YouTube indicate social media harm is linked to platform design, particularly affecting adolescents' mental health.
Digital life
fromwww.businessinsider.com
5 days ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
London politics
fromwww.bbc.com
2 days ago

'I'm the lucky one' - more than one in three young men now live with their parents

More than one in three young men in the UK lived with their parents in 2025, driven by high renting costs and rising house prices.
Arts
fromwww.businessinsider.com
4 days ago

These Gen Z artists cracked the code to getting a stable paycheck: snail mail clubs

Trinity Shiroma's snail mail art club offers monthly prints and interactive elements, attracting 2,400 subscribers and generating $16,000 monthly income.
Silicon Valley
fromFortune
6 days ago

He was coding at 12 like Elon Musk and became one of Google's youngest ever CMOs-but now says Gen Z are better off ice skating than learning to code | Fortune

AI has rendered coding obsolete, emphasizing the need for creativity, resourcefulness, and execution instead.
Social media marketing
fromCassius Life
4 hours ago

A.I.-Generated Fake Influencers Are Pushing Pro-Trump Messaging On TikTok

Artificially generated influencers are spreading pro-Trump messages on social media, posing as real users ahead of the midterm elections.
Marketing
fromInc
12 hours ago

Startups Are Spending Six Figures to Show Up on College Campuses. How They're Winning Over Coeds

Companies are increasingly targeting college campuses for growth marketing, shifting budgets from social media to on-campus events and promotions.
Mental health
fromPsychology Today
2 days ago

Social Media Trends and the Popularity of NeeDoh Toys

Social media trends significantly influence the popularity of NeeDoh toys, which serve as stress relief tools for teens.
Higher education
fromFortune
1 day ago

Parents are so panicked about the job market they're paying career coaches $15,000 years before their kids graduate from college | Fortune

Parents are investing thousands in career coaching for their college-bound children to navigate a challenging job market.
Digital life
fromBustle
3 days ago

You Can Pry This Cheugy Millennial Habit From My Cold, Dead Hands

Millennials prefer making big purchases on larger screens due to trust issues with mobile devices.
Media industry
fromHer Campus
3 days ago

How Declining Attention Spans Are Changing Our Media

Second Screen Viewing influences writers to simplify storylines and dialogue for audiences distracted by their phones.
Relationships
fromSilicon Canals
2 days ago

I want to say something that my generation rarely says out loud: being tough your whole life doesn't actually protect you from loneliness - it just means you're better at hiding it from everyone, including yourself - Silicon Canals

Being tough can lead to loneliness and isolation, as it prevents genuine connections and vulnerability.
Fundraising
fromChronicle of Philanthropy
2 weeks ago

Gen Z Wants to Raise Money for You. Here's How to Stop Scaring Them Off.

St. Jude Children's Research Hospital successfully supported Ryan Trahan's fundraising campaign, raising $11.6 million by allowing him creative freedom in communication.
Social media marketing
fromFast Company
15 hours ago

'No idea what tomorrow will look like': In TikTok's 'unemployment diaries,' workers document life after layoffs

Karlee Rea documents her layoff experience and the challenges of job searching in a series of vlogs amid rising unemployment among Gen Z.
fromBuzzFeed
2 days ago

People Who Were Teenagers Before Social Media Existed Are Sharing What Life Was Like

You could do something stupid at 15 and only the three people there remembered it - not the entire internet forever.
Digital life
Marketing
fromDigiday
3 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
#friendship
Relationships
fromwww.theguardian.com
4 days ago

My friend keeps sending me unsettling social media videos. How do I tell her to stop? | Leading questions

Friendship dynamics can shift when communication preferences are not respected, leading to feelings of disconnect.
Social media marketing
fromBustle
3 days ago

Inject Whimsy Into Your Friendships With The "First Follower Theory"

An audacious friend is essential for embracing whimsical ideas and creating exciting, supportive friendships.
Relationships
fromwww.theguardian.com
4 days ago

My friend keeps sending me unsettling social media videos. How do I tell her to stop? | Leading questions

Friendship dynamics can shift when communication preferences are not respected, leading to feelings of disconnect.
Social media marketing
fromBustle
3 days ago

Inject Whimsy Into Your Friendships With The "First Follower Theory"

An audacious friend is essential for embracing whimsical ideas and creating exciting, supportive friendships.
Social media marketing
fromLindsey Gamble
1 day ago

TikTok Expands Micro-Drama Push With Issa Rae's HOORAE Partnershi - Lindsey Gamble

Micro-dramas are a rapidly growing market, expected to reach $20 billion by 2030, with significant traction in both China and the US.
Marketing
fromHer Campus
4 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Digital life
fromFortune
5 days ago

Meet the millennial and Gen Z 'attention activists' who are trying desperately to unplug from their phones | Fortune

A movement is emerging among millennials and Gen Z to reduce screen time and promote real-life interactions over digital distractions.
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Venture
fromFortune
1 month ago

Inside the Gen Z Shark Tank where influencers are becoming venture investors | Fortune

A new generation of venture investors prioritizes narrative and creator reach alongside traditional financial metrics when evaluating startup investments.
#creator-economy
Podcast
fromForbes
1 month ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Podcast
fromForbes
1 month ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Media industry
fromNieman Lab
3 weeks ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
Women in technology
fromInsideHook
1 month ago

Gen Z Men Want to Be "Obeyed" By Women

Gen Z men show more regressive attitudes toward gender equality than older generations, with over 30% believing women should obey husbands and 60% feeling burdened by supporting gender equality efforts.
Psychology
fromThred Website
1 month ago

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.
Digital life
fromWIRED
2 weeks ago

Taylor Lorenz's Screen Time Is Almost 17 Hours a Day

Taylor Lorenz embraces her digital lifestyle, finding value in her screen time for work and creativity despite concerns about excessive usage.
fromFast Company
2 months ago

Younger generations aren't just growing up online

For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.
Public health
Startup companies
fromBusiness Insider
1 month ago

They were about to shut down their business. Then a raw TikTok changed everything.

Brittany Nemandoust saved her struggling chocolate kit business by capitalizing on the viral Dubai chocolate trend on TikTok, using her existing custom molds and business infrastructure.
Online marketing
fromThe Drum
2 months ago

Three simple ways to get your brand in front of Generation Z

To reach Generation Z, advertisers must use digital, data-driven strategies that optimize exposure across multiple touchpoints to capture attention and drive conversions.
#gen-z-social-media-behavior
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Marketing
fromCity AM
1 month ago

Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
Marketing
fromForbes
1 month ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Social media marketing
fromSlate Magazine
1 month ago

Why So Many Americans Online Suddenly Want to Become Chinese

Chinamaxxing, a social media trend where Americans adopt Chinese practices, perpetuates harmful stereotypes by framing Chinese culture as exotic and inferior while reflecting broader anxieties about American economic decline.
Digital life
fromUSA TODAY
1 month ago

Gen Z pulling back from social media, except TikTok, survey finds

Gen Z is reducing social media engagement and posting while increasing 'lurking' behavior, yet remains heavily dependent on TikTok despite distrust of the platform.
Digital life
fromFortune
1 month ago

Gen Z is already nostalgic for TikTok - and the platform is only 6 years old | Fortune

Gen Z users nostalgic for early TikTok express declining loyalty as the platform becomes increasingly commercialized with ads, brands, influencers, and shopping features replacing raw, unfiltered content.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Digital life
fromwww.theguardian.com
1 month ago

Why is everyone so obsessed with gen Z?

Generation Z is the most studied generation due to their unique digital immersion from infancy, distinctive behaviors, and significant economic influence on employers and marketers seeking to understand and reach them.
Digital life
fromBustle
2 months ago

I'm Gen Z & Spent A Week Living Like A Millennial In 2016

Recreating a 2016 millennial lifestyle reveals that the era's social energy and constant socializing clash with today's remote work and trend-driven culture.
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