"At the show on Sunday, Google unveiled the Universal Commerce Protocol (UCP), a new open standard to scale agentic commerce, co-developed with companies like Shopify, Walmart, and Target, and supported by 20+ others across retail. UCP connects AI agents to merchants, and enables these agents to work across shoppers' purchasing journeys-giving shoppers options like using discount codes, inputting loyalty account information, or buying subscriptions within AI platforms. Shopify merchants will also be able to sell through Google's AI Mode within search and its Gemini app."
"I've been at this for 17 years. Shopify's been at this for 20 years. We've seen these trends that happen. I think social commerce was important. It was never something that most people will do most of the time. We built, initially, e-comm, and we moved to point of sale, and then obviously social commerce came. And we started seeing more of these channels...It has always been our philosophy that wherever there's a new place where a consumer can buy, Shopify has to enable that."
Google introduced the Universal Commerce Protocol (UCP), an open standard to connect AI agents with merchants and scale agentic commerce across retail. UCP enables agents to act across purchasing journeys, applying discounts, using loyalty account information, and buying subscriptions within AI platforms. Major retailers and platforms co-developed or support the protocol, and Shopify merchants will be able to sell through Google's AI Mode and Gemini app. The protocol aims to reduce brand apprehension about agentic commerce and set the stage for a shift in how consumers buy. Shopify emphasizes enabling purchases wherever consumers choose to shop.
Read at Retail Brew
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