SiriusXM has introduced its initial ad-supported subscription service, SiriusXM Play, priced under $7 monthly. This plan includes a limited number of commercials and focuses on music, sports, news, and talk shows. The company aims to mirror successful advertising strategies from traditional TV and streaming platforms. It expects to target nearly 100 million vehicles by 2025. Initial access will offer over 130 channels, with more added over time. Exclusive content will remain for ad-free subscribers, highlighting the balance between ad-supported and premium services.
SiriusXM launched its first ad-supported subscription plan called SiriusXM Play, which costs under $7 per month for in-car listening and streaming.
This cheaper option will feature a limited number of commercials and aims to convert trial consumers into long-term customers amidst rising competition.
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