""When we were thinking about this project, we thought that AI will improve [consumers' willingness to buy] because everyone is promoting AI in their products. But apparently it has a negative effect, not a positive one.""
""AI is more a marketing buzzword than it is an accurate descriptor of some sentient-seeming tech, and companies have shown that they're more than willing to construe anything with a half-baked algorithm in it as being on the cusp of this wave of bleeding edge technology.""
Recent research reveals that attaching the "AI" label to products negatively affects consumer purchasing behavior, particularly for high-risk items such as cars. This is contrary to the expectation that AI would enhance consumer willingness to buy. Participants exposed to AI-based marketing were less inclined to try or purchase the products advertised. The study indicates that the term "AI" has become more of a marketing buzzword rather than a true reflection of technology capability, undermining consumer trust due to the inconsistent performance of AI products.
Read at Futurism
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