Recent research reveals that attaching the "AI" label to products negatively affects consumer purchasing behavior, particularly for high-risk items such as cars. This is contrary to the expectation that AI would enhance consumer willingness to buy. Participants exposed to AI-based marketing were less inclined to try or purchase the products advertised. The study indicates that the term "AI" has become more of a marketing buzzword rather than a true reflection of technology capability, undermining consumer trust due to the inconsistent performance of AI products.
"When we were thinking about this project, we thought that AI will improve [consumers' willingness to buy] because everyone is promoting AI in their products. But apparently it has a negative effect, not a positive one."
"AI is more a marketing buzzword than it is an accurate descriptor of some sentient-seeming tech, and companies have shown that they're more than willing to construe anything with a half-baked algorithm in it as being on the cusp of this wave of bleeding edge technology."
Collection
[
|
...
]