"Retail and e-commerce returns are expected to cost $850 billion in 2026, generating 8.4 billion pounds of landfill waste, with a significant portion involving products that functioned correctly but did not meet consumer expectations visually."
"Metamerism is a key factor in returns, as 22% of consumers find that products look different in person than they did online, particularly in categories like home goods and textiles."
"The existing standards for digital rendering and physical material appearance, such as glTF and ICC Max, can be leveraged to improve product consistency and reduce returns, but require better coordination among brands."
"Achieving spectral consistency in product appearance can prevent unnecessary returns, allowing items to remain in homes rather than being sent back to distribution centers and ultimately ending up in landfills."
Retail and e-commerce returns are projected to cost $850 billion by 2026, contributing to significant landfill waste. A major reason for returns is metamerism, where colors appear differently under various lighting conditions. About 22% of consumers return items because they look different in person than online, especially in home goods and textiles. Existing standards for digital rendering and physical material appearance can help address this issue. Coordination among brands is essential to implement these standards effectively, reducing returns and promoting sustainability.
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