Target and Ulta Beauty are terminating their partnership that started in 2021, with plans to end the contract in August 2026. Until the end date, Ulta's offerings will continue to be available in Target stores and on its website. Ulta currently operates in 600 of Target's stores. The collaboration was aimed at enhancing consumer access to beauty products, combining both brands' strengths in the retail market. The partnership was particularly relevant as consumer shopping habits changed during the COVID-19 pandemic, shifting towards increased demand for skincare products while lipstick sales declined.
Target and Ulta Beauty are ending their partnership, which began in 2021, with a mutual agreement not to renew the contract that will conclude in August 2026. Until then, Ulta's beauty experience will remain in Target stores and online.
Ulta Beauty has revolutionized the beauty shopping experience by offering a diverse range of products. The partnership with Target was designed to enhance accessibility to beauty products for consumers nationwide.
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