Placer.ai reports Target's foot traffic data closely aligns with its revenue changes, with a historical difference of only 1.2 percentage points. For Q2 2025, foot traffic decreased by 3.1% year-over-year, predicting a revenue drop between 1.8% and 4.4% compared to Q2 2024. Retail Brew sought Target's comments on this estimate, but received no response. RJ Hottovy from Placer.ai confirmed that foot traffic and revenue are generally correlated in the retail sector, a trend applicable to Target as well.
Foot traffic data from Placer.ai over five quarters indicates a close correlation with Target's revenue changes, with only a 1.2 percentage point difference in the first quarter of 2024.
For Q2 2025, Placer.ai's data shows Target's foot traffic down 3.1% YoY, suggesting a revenue decline range of 1.8% to 4.4% compared to Q2 2024.
RJ Hottovy of Placer.ai noted that foot traffic and revenue correlations are generally strong, reflecting typical retail dynamics not unique to Target.
Since the pandemic, Target has struggled with financial outcomes and faced backlash for its diversity initiatives, impacting its overall performance.
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