AI tools and broader automation have fundamentally shifted international e-commerce strategies, while other technologies continue to alter consumer behavior and shopping experience quality. Cross-border purchasing has risen substantially, with a DHL study showing 59% of shoppers buying from foreign retailers worldwide versus 35% searching outside domestic markets in 2015. Global e-commerce sales are projected at $6.56 trillion in 2025, a 7.8% year-over-year increase. Rapid growth is expected in markets such as Turkey, Brazil, India, and Argentina where CAGR may exceed 10% from 2024–2029. Marketplace seller counts have consolidated toward reputable sellers, intensifying competition for newcomers domestically and internationally.
The way most industry leaders think about international ecommerce has radically changed over the last few years, primarily because of the emergence and widespread availability of AI tools. However, automation isn't the only technology shaping the industry. Various other technologies are impacting consumer behavior and the quality of the shopping experience that online businesses can offer. A DHL study revealed that 59% of shoppers purchase items from retailers outside their home country worldwide.
This figure indicates a considerable shift in consumer behavior over the last decade, since 35% of shoppers searched for products outside their domestic digital markets in 2015. Although countless factors can affect how international online marketplaces will change in the next ten years, long-term predictions suggest their steady growth. Let's start our discussion about the future of international ecommerce by examining its current state. Ecommerce in 2025: The current state of things The ecommerce market is expected to generate $6.56 trillion in sales in 2025, growing by 7.8% from the previous year.
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