"The inflationary effect of Washington's economic policies has impacted Americans' purchasing power, and high-income families (those earning over $200,000 annually) plan to spend 18% less during the Black Friday-Cyber Monday period this year compared to 2024, while low-income families (those earning up to $50,000) will reduce their spending by up to 12%, according to a Deloitte survey. Large department stores, as well as retailers, will try to stimulate commerce as much as possible"
"The story of the so-called Super Bowl of consumerism dates back to the 1980s, when retailers decided to capitalize on the festive atmosphere of Thanksgiving and the approach of Christmas to launch a day of irresistible deals that would allow them to turn losses into profits. Forty years later, Black Friday has gained such traction that dozens of countries in Latin America and Europe also celebrate it. The event has become a global phenomenon of mass shopping."
Consumers plan more cautious shopping during the Black Friday–Cyber Monday period amid reduced purchasing power from inflationary effects of Washington's economic policies. High-income households (over $200,000) intend to cut spending about 18% compared with 2024, while lower-income households (up to $50,000) expect reductions up to 12%, per a Deloitte survey. Large department stores and retailers will attempt promotions to boost sales and prevent a pessimistic holiday season. Black Friday originated in the 1980s as retailers capitalized on Thanksgiving and the lead-up to Christmas. Sales begin at 12:01 a.m. on November 28, with online and early-morning in-store deals.
Read at english.elpais.com
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