Commodore, once a major player in home computing, fell into deterioration due to poor management and brand dilution after its 1994 demise. Retro gaming YouTuber Christian "Perifractic" Simpson plans to revive the iconic brand, known for the successful Commodore 64, aiming to rebuild it sustainably without repeating past mistakes. His vision includes licensed products that promote community engagement, along with securing the rights to buy Commodore entirely for a low seven-figure sum. Simpson's focus is on restoring the legacy while preventing the misuse seen in past ownerships.
The brand famously known for the Commodore 64, which sold over 15 million units and inspired creativity through its graphics and sound chip, aims for revival.
Christian "Perifractic" Simpson plans to restore Commodore by producing official boards and components, focusing on a community-friendly approach to revive the brand.
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