"Standing there, I was suddenly transported back to Italy: the smell of tomatoes simmering in the kitchen, the warmth of the sun, the rhythm of daily life centered around simple, beautiful ingredients. Pasta wasn't complicated. It was pure, intentional and full of flavor. I realized that what was missing in that aisle wasn't just quality - it was that feeling."
"As a busy working mom, I didn't always have time to make sauce from scratch, but the options in front of me felt either overpriced, overly processed or outdated. Even the packaging leaned on cliche, old-fashioned depictions of Italy. Nothing felt modern or inspiring."
Federica Mercuriello, a 42-year-old originally from Italy now based in Miami, founded Sausly after identifying a gap in the pasta market while shopping at Whole Foods. As a busy working mother, she noticed existing pasta and sauce options were either overpriced, overly processed, or outdated, with uninspiring packaging. She envisioned a fresh, perfectly portioned pasta and sauce kit that wasn't precooked, addressing the common problem of sauce waste. After investing approximately $40,000 in market research and product development, she launched Sausly with products made in Italy. The business now generates an average of $12,000 monthly and is projected to reach $400,000 in annual revenue.
Read at Entrepreneur
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