Romain and Marie-Charlotte Piro established Olio Piro, successfully exporting olive oil to the U.S. due to high demand. However, recent tariffs imposed by President Trump have prompted shifts in their business strategy. As tariffs on European olive oil producers increase to 15%, the Piro siblings seek stability by targeting other countries for exports. The olive oil market in the U.S. has seen them thrive initially, but ongoing trade chaos has influenced their plans for future growth.
Olio Piro initially found success in the U.S., securing sales, industry awards, and attracting fans in Michelin-starred restaurants, but they are now seeking growth elsewhere.
The new tariffs imposed by Trump on imports including olive oil have led the Piro siblings to explore exporting to more stable trading partners like Canada, Japan, and Germany.
Collection
[
|
...
]