Tubi has appointed Sharon Silverstein and Katelyn Kroneman to strengthen its ad sales efforts. Silverstein, joining as SVP of U.S. Industry Verticals, has significant experience from Snap and Viacom. Kroneman is now VP of finance and quick-serve restaurant ad categories with a strong background also from Snap and Viacom. Tubi has experienced growth, reaching over 100 million monthly active users. The company's advertising strategy focuses on verticals to tailor ad packages to specific industry sectors, as emphasized by Chief Revenue Officer Jeff Lucas.
"We know the one-size-fits-all approach doesn't work. Sharon and Katelyn bring strategic vision and deep client expertise that will help us collaborate more closely with partners, creating bespoke solutions that drive results."
"Tubi has surpassed 100 million monthly active users. Nielsen's monthly Gauge report has pegged it at about 2.2% of monthly TV viewing, ranking it behind only YouTube and Roku among free streaming outlets."
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