Weekly subscriptions have become a primary revenue source for iOS apps, making up 46% of earnings among analyzed apps. The average weekly subscription price has risen by over 12% in the EU and U.S. The U.S. leads in in-app purchase contributions, significantly outpacing other regions. Despite their short-term revenue success, the challenge lies in user retention, as engagement declines sharply after the initial weeks, affecting long-term marketing ROI.
Weekly plans thrive in burst-use categories, like utilities or quick productivity tools, where users pay for immediate value but rarely stay. Retention drops sharply after day 30, and only single-digit percentages remain after a year.
The U.S. is leading with 48.9% of contributions to in-app purchases, with Europe in second place with a 24.8% contribution. U.S. installs bring 3-4 times more revenue than installs from other regions.
Collection
[
|
...
]