Direct-to-consumer (DTC) fulfillment is the system of delivering products directly to shoppers rather than going through a retail partner, dropshipper, or other fulfillment provider.
Despite the extra effort and time required with DTC fulfillment, you'll benefit from total control of every sales channel and direct customer relationships—and potentially see higher profit margins.
DTC operations can be challenging because you're managing inventory and fulfilling orders on your own. However, some businesses save money and improve quality assurance by controlling their own fulfillment system.
Many ecommerce companies and small businesses opt for DTC sales so they can have more control over their fulfillment services and enhance efficiency.
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