The European Commission has officially withdrawn its long-stalled proposal to strengthen online tracking regulations under the ePrivacy Directive, stating that no foreseeable agreement exists among co-legislators. The proposal, dating back to 2017, aimed to align penalties with the GDPR framework. Lobbying from major tech firms, particularly Google and Amazon, contributed to the stalling of this initiative. The landscape of digital privacy has evolved, prompting the Commission to label the proposal outdated, in light of recent technological and legislative developments.
The EU's decision to withdraw the ePrivacy Regulation proposal highlights the complexities of balancing privacy protections with the interests of powerful tech firms lobbying against reforms.
With the ePrivacy Regulation officially withdrawn, the EU acknowledges that no foreseeable agreement could be reached, amid intense lobbying efforts by major technology companies.
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