On February 22, 2025, Athleta will conduct a unique in-store trade-in event across 20 retail locations, enabling customers to exchange any brand of leggings for a free pair of their popular Elation Ultra High-Rise Leggings. Following the trade-in, customers will receive a 20% discount on store items. This initiative aims to enhance Athleta's commitment to sustainability, as all traded leggings will be reused through their circularity partner, directing resale proceeds to the Power of She Fund.
On Saturday February 22, Athleta will activate across 20 key retail doors for in-store trade-in events that will drive thousands of customers across the country to stores.
For one day only, customers will be able to swap out any pair of leggings (no matter the brand) for a complimentary pair of Elation Ultra High-Rise Leggings, one of Athleta's most popular and beloved styles!
All traded tights will be kept in circulation through Athleta's circularity partner, with all resale proceeds going towards the Power of She Fund.
Athleta will offer 20% off the entire store to those who bring in leggings to swap.
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