Naseem Raad, a professor at the American University of Beirut and the founder of Beirut Spice Co., connects his academic focus on economic history with his entrepreneurial efforts. Amidst Lebanon's economic collapse, Raad adapted his teaching to include contemporary relevance, emphasizing the importance of exports for the economy. Recognizing Lebanon's dependence on imports, he shifted from teaching to action, eventually launching a spice company with high-value products. This dual role highlights the intersection of academia and practical business initiatives in addressing economic challenges.
In the midst of an economic crisis... I started to adjust the courses to also incorporate a modern element.
Lebanon’s economy collapsed in 2019 and 2020... We've never really been able to get on our feet in terms of exporting products.
He wanted to put his words into action by finding something Lebanon could export.
Raad felt that just teaching this wasn't enough... he decided it had to be something with a high value outside of the country.
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