Students contacted directly by Common App were twice as likely to apply for a scholarship and more likely to win one, leading to $350,000 more aid for underrepresented students. This initiative helps introduce scholarships to students who might not have found them and boosts confidence in the application process.
Research revealing racial inequities in scholarship distribution, with most funding going to high-income quartile students, prompted the Equitable Excellence Scholarships outreach. Black, Latino, Indigenous students received minimal funding but had substantial outcome improvements when they did.
#scholarship-opportunities #underrepresented-students #equity-in-education #financial-aid #diversity-initiatives
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