The Champions League’s new format, presented in a cringe-worthy UEFA promo with Aleksander Ceferin, raises concerns about player welfare and over-bloated fixtures.
This attempt to drum up enthusiasm for the new 36-team league highlights a disconnect; Western football administrators don't quite resonate with younger fans.
The absurdity of having UEFA's president take such a center-stage role in a promotional video reflects a trend where player celebrity overshadows administrative identities.
The overarching skepticism towards UEFA's genuine commitment to change juxtaposes a football culture resistant to embracing the modifications, igniting doubts on player fatigue.
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