The 'A Brush With Climate' initiative seeks to train hairdressers and barbers in four towns to facilitate conversations about climate change. Inspired by a similar Sydney program, it aims to leverage the social spaces salons provide to reach individuals not usually engaged in environmental discussions. University College Cork oversees the project, focusing on creating a comfortable environment for clients while educating them about climate issues. The project includes workshops where salon professionals will determine effective approaches for these discussions, aiming to turn skepticism into positive environmental action.
"Hairdressers and barbers not only provide a service for people, they are a real hub for conversation and social spaces within a community."
"The relationship between client and hairdresser is a deeply personal and trusting one."
"The idea is not to scare off a client who just wants to enjoy a bit of banter and gossip with their hairdo while at the same time providing an outlet for those curious and concerned about climate to get information and advice."
"Their reach is broad and gives the possibility of reaching a cohort of people that may not be involved in local environmental groups and the usual pathways of climate conversation and action."
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