The article explores why consumers may not be inclined to switch to organic products even when they already associate sustainability with certain brands. Despite showcasing eco-friendly products at a gardening event, the author notes a lack of inquiries about the compost's environmental impact, indicating a disconnect between consumer perception of sustainability and their actual purchasing choices. This raises questions about how consumers differentiate between sustainable and organic and what it takes to motivate them to engage with more eco-conscious options.
It seems that for many consumers, the label of 'sustainable' already associates with a level of environmental responsibility that doesn't push them to consider organic alternatives.
Our customers, who are supposed to be eco-conscious, surprisingly didn’t inquire about the environmental friendliness of our compost, showing a gap between perception and action.
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