Exclusive: How one AI startup is helping rice farmers battle climate change | TechCrunch
Briefly

Mitti Labs develops AI-powered technology to measure methane emissions from rice paddies and trains hundreds of thousands of farmers in climate-friendly practices. The company forms partnerships, including with The Nature Conservancy, to promote regenerative, no-burn agriculture in India and to expand project reach. Mitti's models measure, report, and verify on-the-ground work performed by local workers, enabling methane reduction projects that generate carbon credits tracked by its software. Mitti is expanding its software to offer MRV SaaS features to third parties and to measure Scope 3 emissions for project developers and corporations working with rice farmers. Partnerships enable scaling of high-touch interventions.
Fixing climate change is no small task - just ask carbon removal developers like Mitti Labs. The New York-based startup has developed technology to measure how much methane is released by rice paddies, and then it helps train hundreds of thousands of farmers in climate-friendly practices. It's the sort of high-touch endeavor that venture capitalists typically avoid. So how has Mitti managed to raise funding from its investors? In short: partnerships.
Mitti has started working with The Nature Conservancy on a partnership to promote regenerative, no-burn agriculture, the startup exclusively told TechCrunch, the latest in a string of deals that extend its reach. Mitti will use its AI-powered models to measure, report, and verify the work done by the nonprofit's workers on the ground in India, where they're helping farmers implement a swath of climate-friendly practices.
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