"Many Tribal governments are interested in having more ownership over telecom networks and are exploring different approaches, ranging from full ownership of infrastructure to partnerships with private entities such as ISPs or even creating a mobile virtual network operator (MVNO) model," wrote Ookla editorial director Sue Marek.
Privacy-safe collaboration between brands and publishers is both possible and effective, as demonstrated by Hachette Livre's recent audience activations with data clean rooms.
The tie-up with Amazon DSP lets advertisers leverage insights from both companies to refine their ad campaigns, including specialized campaigns that match Disney's audience data with browsing, streaming, and purchase insights from Amazon Ads.
LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
"We really are just trying to enable our customers who are going to sustainably be working with us in the future," said Kaplan during an onstage interview.
Three years ago, Stellantis and Amazon aimed to create advanced in-car software by 2024 for new revenue through connected vehicles; however, their partnership is now winding down.
As the global leader in brand performance, being part of the Microsoft Advertising partner programme is high recognition of the market prominence and value of LoopMe's brand advertising performance solutions.