Clorox Australia faced an $8.25 million fine for marketing its garbage bags as containing 50% recycled ocean plastics, when in fact they were made from plastic sourced from inland communities in Indonesia. The Australian Competition and Consumer Commission (ACCC) brought the case to federal court, where it was established that Clorox's advertising misled consumers, obfuscating the true environmental benefit of the product. The practice of greenwashing denied consumers informed choices about alternative products and their actual ecological impact. Despite the seriousness of the infringements, the judgment indicated that this wasn't the worst case of environmental misrepresentation.
Clorox Australia misled consumers by falsely claiming their garbage bags were made from 50% recycled ocean plastic, leading to an $8.25 million fine for greenwashing.
The Australian Competition and Consumer Commission took Clorox to court for misleading claims, highlighting that consumers were deprived of informed purchasing decisions.
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