Fiji has launched the Loloma Hour, inviting tourists to donate one hour of their trip to sustainability projects, such as reef preservation and community support. This initiative seeks to blend tourism with environmental conservation, especially as visitor numbers continue to rise following a direct route opened from Dallas. In light of growing environmental concerns and changing traveler preferences post-pandemic, Loloma Hour addresses the desire for meaningful travel experiences that contribute positively to local communities and the environment.
Loloma Hour is designed to be like a happy hour for the soul. In the wake of the pandemic, we witnessed a meaningful shift in traveler behavior.
With Loloma Hour, Fiji is hoping to marry tourism and sustainability in an impactful way, tapping into the excitement visitors feel when they come.
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