Tesla experienced a 49% drop in sales across 32 European countries in April 2025, selling only 7,261 vehicles compared to 14,228 a year prior. This decline is attributed to political controversies surrounding CEO Elon Musk, an outdated product lineup, and intense competition from rivals like BYD and SAIC, increasing their market presence with affordable electric vehicles. Tesla’s market share has halved to 0.7%, showing a major shift in consumer preference. Compounded by supply issues and an overall flat automotive market in Europe, this downturn contributes to Tesla's challenging start to 2025.
Tesla's grip on the European electric vehicle market weakened dramatically last month, posting a 49% sales drop compared to the previous year amid fierce competition.
Tesla's market share in Europe has now halved to 0.7%, indicating a significant shift in consumer perception and preference for rival brands.
The slump in Tesla sales highlights the impact of CEO Elon Musk's political stance, which has prompted boycotts and protests across several European countries.
For the first four months of 2025, Tesla's sales in Europe have dropped nearly 39% year-on-year, as competition from brands like BYD intensifies.
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